We work with heart-led, purpose-driven leaders and their teams

We love it when clients really get the transformative power of story. It’s like switching on a light and illuminating what’s always been there, just waiting to be uncovered.

Transformative training programmes

Our signature ‘Storytelling for Leaders’ is for executives seeking to build trust, relationships and engagement with their teams and audiences.

It’s a programme that provides leaders with the knowledge and tools to harness the power of storytelling for better open, honest and engaging communication.

Using an engaging and energising approach, and including practical exercises, every session promises to be a memorable learning experience.

Our reach is far and wide

Our approach is bespoke, catering for your individual requirements. Our reach is far and wide. For example, we’ve:

  • run a virtual workshop for 70 participants based in seven different locations around the globe for a leading communications company

  • provided a half day workshop at a leadership offsite in Dublin for Amazon Web Services

  • delivered a story-sharing session around the fireside at an offsite for Thomas Cook Money

  • delivered ‘Storytelling for Leaders’ for ten leadership teams across 12 countries for global communications company Ericsson

  • trained BBC journalists and producers during a day-long workshop held across the UK in locations from Belfast to Glasgow, Salford to Southampton, London to Leeds

  • presented a session for Obu Invest’s online accelerator for female founders

Inspiring Talks

The Power of Storytelling takes participants on a journey to excite them about using stories in their work. It covers: why stories matter and how they are our most important vehicle for communication; how stories make the complex simple; how being curious and taking inspiration from the stories that touch us on a daily basis can feed our story mindset; the story habits and rituals you can start; with plenty of examples from inside and outside the world of business and brands.

Power of Storytelling clients include Microsoft’s global storytelling community, Accenture’s The Circulators accelerator programme, Amway EMEA, The European Court of Auditors, Ericsson’s global brand team, Thomas Cook Money, Black Sun plc, Tektronix, Equifax, General Assembly and the Paris-based accelerator The Family.

“Thanks for de-mystifying storytelling - this was really inspirational!”

— Participant, March 2023

One-to-one story support for leaders and founders

We provide support for a select number of leaders where we work alongside them, helping unearth, identify and produce thought leadership posts and stories for internal and external comms. The posts and stories are designed to inspire, motivate, impart knowledge and engage audiences. They’ll start a conversation, by posing meaningful questions and encouraging other voices to get involved. Through these posts, the audience will gain greater insights into the leader and their work: their values, interests and vision, building empathy and trust.

Where feasible we like holding conversations with leaders on an in-person Story Safari walk and talk, something we’ve been taking leaders and founders on for over the last decade. We know the power of stepping away from the office and getting in motion to getting the ideas flowing.

“I was impressed by Ian’s energy, passion and infectious enthusiasm for creativity and communications. Working with Ian was an emotive, thought-provoking and invaluable experience.”

PAUL EDISON,
CO-FOUNDER & COMMUNICATIONS DIRECTOR, BLACK SUN PLC

“Ian is a great storyteller and a very passionate and engaging facilitator, who clearly puts a lot of heart in what he does. His kind and energetic approach makes everyone feel at ease and excited about the class.”

KREMMY DIMITROVA,
PROGRAMME OPERATIONS MANAGER, GENERAL ASSEMBLY (LONDON)