About Ian

After starting as a teenager in BBC local radio, Ian has worked in the creative industries for over thirty years. Today he’s a consultant, coach, storyteller and author on a mission to make the world of work more human.

Ian’s full-time career started in music and arts TV production for Channel 4 in 1990. In 1992 he became a founding member of Sol Entertainment, a music and events company behind The American Music Festival. A year later Ian joined the Unique Broadcasting Company where he worked in a variety of roles across radio production and special projects, partnering with BBC Radio, commercial radio and brands such as MTV and Pepsi. In 1998 Ian was appointed Managing Director of Unique Facilities, a broadcast services and production company. Ian led the company’s expansion into new markets including outside broadcasts, media training and in-store radio.

In 2000 Ian left to work for himself and was retained as a consultant by UBC Media Group plc, Classic Gold Digital and MTV Broadcast Services, advising on their development plans. In 2001 Ian founded Ignission, a boutique content agency creating video, audio and online projects. Ian launched OHM London in 2004, a marketing agency with clients including Benetton and Classic FM.

The Ian Sanders Company was founded in 2006. The author of four books on business and work life, Ian has written for The Financial Times, British Airways’ Business Life magazine and Ireland’s Sunday Independent. He has also been a regular contributor to Monocle 24’s ‘The Entrepreneurs’ programme. He’s spoken at events ranging from South by South West Interactive in Austin, Texas to Meet The Innovators at The Apple Store in London and has guest lectured at The University of East London and Ravensbourne College, getting audiences fired up about their futures.

His client mix is broad, ranging from global organisations such as The World Economic Forum and the BBC to a bunch of growing businesses including advertising agency Rooster Punk, law firm Wedlake Bell, accountancy firm Buzzacott and global innovation studio Stripe Partners.

Alongside his storytelling and consultancy assignments, Ian runs Fuel Safaris - a unique ‘walk n’talk’ coaching programme that helps business leaders, executives and entrepreneurs ‘find their fuel’ to better navigate their work lives.

Ian holds a degree in Public Media with Communication & Cultural Studies from Leeds University.