Iand and Zoe Sanders

Our Story

We’re a husband and wife team who’ve worked together since 2004, when we co-headed the marketing function for the London arm of an early Silicon Valley startup. We hone and improve as we go as we figure out what we need to do our best work.

In some ways we’re a little bit rebel. And we like it that way. We always aim to think differently especially in ‘how’ we do or work. Unshackling ourselves from rules and conventions and going back to doing things in the most human of ways: true to ourselves, with freedom, openness, kindness, connection.

We choose warm and story-led over the drily factual and conventional: we know that when we touch on the things that make us human, it’s always a better way of doing things. When we’re emotionally engaged, connecting with others, being honest and sincere - that’s when we’re truly thriving. And we love passing that spark on.

We get the most out of collaborating with people who share our own sense of curiosity, optimism and a vision of what’s possible. We also appreciate having a reputation for being authentic and professional, that we’re relied on as a safe pair of hands - that means everything to us.

And that sense of authenticity spills over into our daily rituals and habits - tuning into what fuels us means we respect our freedom. It results in us sometimes heading off mid-morning for a sea-swim (we’re tied to the tides). Or we put a pause in the calendar for an inspiration jaunt where we get curious and interested in different stuff, a long way from a desk. Soaking up inspiration and ideas from other places is vital to how we function: a sense of curiosity sits at the heart of what we do.

Hand-in-hand with our curious spirit sits our passion for stories. To us, curiosity and storytelling are entwined. After all, how can we know more about the world than by being curious about people: what motivates them, what they’re passionate about, what keeps them up at night?

Stories are the beating heart on which our lives depend.

We live in Leigh-on-Sea, a small town on the Thames estuary 40 miles east of London.

Ian and Zoë

The Ian Sanders Co.

“Ian has a lot of positive energy and he transported his passion for stories and storytelling in a great and engaging presentation.”

YVONNE HUG,
HEAD OF MARKETING COMMUNICATION EUROPE & SOUTH AFRICA, AMWAY

 

“Compelling storytelling in corporate communications is vital. Ian was a pleasure to work with. The ‘Power of Story’ workshop brought engaging examples and tools, applicable for all members of our team.”

PATRICK FLAJOLE
BUSINESS OPERATIONS MANAGER, CBRE (SEATTLE)