Whether writing an article for the Financial Times or helping a client organisation explore opportunities, I bring my curiosity and unique outside-perspective to every project. A writer and advisor, I have spoken at events ranging from South By South West Interactive in Austin, Texas to ‘Meet The Innovators’ at The Apple Store in London.
My current project portfolio encompasses four key areas:
- Telling business stories: An organisation’s story is valuable not only as a marketing tool but also as a cultural touchstone. I help organisations capture and communicate who they are and what they stand for, creating strategies, articles and stories.
- Commercial and market due diligence: I bring my insight and market intelligence to advise businesses on growth opportunities, shining light into unexplored corners. In 2013 I worked with the Silicon Valley design firm Duarte Inc, advising CEO Nancy Duarte on market opportunities in Europe.
- Capturing thought leadership: I capture and transform an organisation's thinking into clear and simple idea-driven content including opinion pieces, blog posts, white papers, and other digital content. I’m currently creating thought leadership content for a US software corporation.
- Business writer: Since 2012 I have been a contributing writer to The Financial Times ‘Business Life’ pages. I also write for British Airways Business Life magazine and have contributed to Monocle magazine’s radio channel, Monocle 24.
With over twenty years' experience in the creative industries - running projects, making ideas happen, starting businesses - I have a rich network of contacts in digital, start-ups and the London business world. I am author of ‘Leap! Ditch Your Job Start Your Own Business & Set Yourself Free’ (Capstone/ Wiley), ‘Juggle! Rethink Work, Reclaim Your Life’ (Capstone/ Wiley), ‘Zoom! The Faster Way To Make Your Business Idea Happen’ (Financial Times Prentice Hall) and ‘Mash-Up! How to Use Your Multiple Skills to Give You an Edge, Make Money and Be Happier’ (Kogan Page).
I’m based in England, and work with clients anywhere and everywhere. I tend to be driven by curiosity and damn good coffee.
Get in touch: hello (at) iansanders (dot) com.