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Hello. I gave up being defined by a single job title a long time ago. Having spent most of my career making creative projects happen, I now have a plural work life across three roles:

  1. Creative consultant: bringing clarity to make businesses stand out from the crowd. As a creative consultant and strategist I help organisations nail who they are, what they do and why clients should work with them (current clients include a London law firm).
  2. Storyteller-for-Hire: making businesses more visible, by helping them communicate their stories.  As a Storyteller-for-Hire I create content for organisations and help them tell and share their stories online (recent clients include The World Economic Forum - you can read about my work with them: ‘Behind the Scenes at the Davos Content Factory’).
  3. Writer/Commentator: telling stories about people and businesses that spark my curiosity. The author of four books and a commentator on work & entrepreneurship, I contribute to a range of publications from British Airways Business Life magazine to Coolhunting.com. Previously, I spent two years writing for The Financial Times and have also contributed to Monocle magazine’s radio station Monocle 24.


I'm based in London and live by the Thames estuary in Leigh-on-sea. I work with both established organisations and start-ups, on both sides of the Atlantic.

You can email me hello@iansanders.com and follow me on Twitter.