"The more that you share your stories, the more people will do it back.”

"The more that you share your stories, I guarantee, more people will do it back. You’ll start a movement. You start talking in stories, you start sharing experiences from your life - you will hear it back. And your life will become richer because you’ll learn so much more about the people you work with and the people you meet.” Sally Croft

For this new season of Meet The Storytellers I’m delighted to revisit a conversation I first had in 2020. In this episode I sit down with Sally Croft, Head of Marketing & Corporate Relations at Ericsson Europe & Latin America.

In this conversation we talk about: 

  • How sharing stories at work is a fast-track to get to know our colleagues

  • The role of stories in making abstract and complex topics gettable

  • How in an organisational and business context stories don’t just have to be the things behind us, they can also be about the things you’re going to do in the future

  • What Sally’s noted about the reaction you get when you share personal, often vulnerable, stories with the outside world

  • How we can use stories to communicate difficult news

  • Tips for getting started for sharing stories in your work life

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Introducing ‘What Matters Now?’

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How can you actively build ‘best possible relationships?’