Writing is an underestimated business tool.

Good writing is critical to your business: to make the complex simple, to sell your product, or just to tell a compelling story. If your business competes on its thinking, you’ll need to be able to capture those ideas in blog posts, white papers, manifestos, web copy. Whatever it is that your business does, you’ll need words.

That’s where I come in: words are the essential by-product of how I work with clients.

In addition to producing words  for clients, I have written a regular column for CBS Interactive’s BNET.com, contributed guest posts to Virgin.com and TomPeters.com, written for Monocle magazine and authored three books. I'm currently working on a new book for Kogan Page (2012).