My Story

My Purpose

I want to make a difference in life, work and business.

What fires me up is showing audiences (organisations, individuals, readers) there is another way, shining light on new paths and possibilities.

I do this via i) advising; ii) writing & storytelling; iii) speaking.

What drives me is my curiosity, I’m passionate about uncovering and telling stories, helping organisations and individuals ‘find their fuel’, capturing what drives them, what makes them tick. I like to start fires, getting individuals and organisations rethinking their futures.


My Story

As a teenager it was my dream to work in television and radio, a dream that came true when I got a job in BBC local radio whilst still at school. The first ten years of my career went to plan, by the age of thirty I was MD of a small media company. A burnout, that rather poignantly coincided with the end of the century, forced me to ditch the plan and change direction, embracing uncertainty and experimentation. The last fifteen years have been nothing short of an adventure, with all the inevitable ups and downs, following my curiosity rather than stick to a fixed plan. My licence to be curious has taken me beyond a single job title into a working life with no rules and no walls: working with brands such as Benetton and MTV, writing books, writing for The Financial Times, contributing to Monocle 24 radio, speaking at events from the Do Lectures to South By South West in Austin, Texas. Having been on a journey of self-discovery, what fuels me is helping others find their own fuel. Today I’m a storyteller, fire-starter, fuel-finder, author and creative consultant.

[Timeline doodle by Zoe Sanders]