"How’s your business doing?"
"Do you know what your customers really think of you?"
"Have you captured your business story?"
I meet a lot of businesses with similar challenges. They’re growing so fast they need to update their value proposition. They're not competing on their story. There’s a disconnect between what they say they do and what they really do. Everyone in the organisation is too close to the business to stand back and see the bigger picture.
That’s where I come in. As an outsider with a wealth of knowledge I bring a fresh perspective to rapidly figure out the essence of a business: its purpose, its positioning, its story. Recently I worked with Stripe Partners, a global strategy and innovation studio. Stripe’s Tom Hoy told me:
“Working with Ian has given us the confidence to continue to be different. It provided the validation from a smart, external perspective that we should stick to our guns and focus on what gets us excited rather than dilute our story. We now feel more confident in taking our story out to the world.”
‘Fuel-up Your Business’ is a five week, four-stage programme. It’s a shot of insight gleaned from spending time with you and your team, hearing from your most valued clients about why they choose you. I distill those insights into a series of content you can use as a touchstone internally as well as externally on your website.
It gets you back on track, gets you all singing from the same hymn sheet, and gets your customers falling in love with you again!
If your business, organisation or brand needs a fresh perspective and the fuel to grow, click here to download my 2 page PDF from Dropbox (or email firstname.lastname@example.org and I’ll send it to your in-box).