If you know what makes your organisation tick, if you know what you stand for, why don’t you stick it up on the wall so that everyone can see it?
That’s what TheFamily has done. TheFamily is a Paris-based accelerator housed in a beautiful space in the city. When I arrived there yesterday, it felt more like a hotel lobby - or perhaps an intellectual salon - than a tech co-working space, with plush armchairs, bookshelves and wooden furniture, of course punctuated by the sight of obligatory MacBooks on every lap.
I was at TheFamily to give a presentation on how startups can leverage their story and purpose to get heard. As I waited for people to take their seats, I took a look at TheFamily’s manifesto that’s on the wall by the front door. This is their story and purpose, for all to see.
And what better place to put your manifesto than on the wall so everyone can see it?
As Simon Heath commented on Twitter earlier, “it's the most important thing about values. You have to embody them. Otherwise they're just empty words.” He’s right. If you keep your values hidden, perhaps you can get away with not adhering to them. I think putting your values up on the wall for everyone to see is an exercise in transparency - if you’re not living up to them, then people have the right to call you out.
So if you know what your organisation stands for, don’t hide it away, stick it up on the wall. Put your values where everybody can see them.
(If you don’t know what you stand for or you've lost sight of your story, and you need someone to help extract and capture it, that’s what I do - email@example.com).