Inspired by Todd Sattersten’s #YearInReview, a few years ago I started the annual ritual of posting ‘what I’ve shipped’. This is more than a brag-blog, it’s an exercise in standing back and looking at the work I’ve produced, the content I created, the projects I made happen.
Looking back on my year also helps me reflect on the different ingredients in my work life and what the dominant themes have been.
There’s been two sides of Ian Sanders in 2014: 1) STORYTELLER, helping clients capture and tell their stories, also writing articles for publications; 2) CREATIVE CONSULTANT, advising clients, bringing clarity to propositions, adding value from my outsider point-of-view.
This year I’ve continued to be prolific in creating content for clients and for publications. In January I set myself a goal of creating 100 pieces of written content this year; I’m up to 97 so I’m nearly there.
So here’s what I shipped:
Telling stories for publications: This year I’ve continued to write for The Financial Times and British Airways Business Life magazine, and I’ve also added some new outlets: Ireland’s Sunday Independent and Cool Hunting. I’ve also contributed interviews for Monocle’s ‘The Entrepreneurs’ show (here’s a link to my online portfolio).
Helping clients capture their ideas, culture, stories: I’ve worked with a range of clients from an innovation agency to an energy trading business, capturing their thinking in articles, op-eds and other content. I’ve also been working with a law firm helping them explore and tell their story.
Helping clients grow: I’ve advised clients from a young digital agency to a content business on growth and development opportunities. I’ve also helped my energy trading client transform their marketing communications.
Workshops & talks: In February I co-hosted an evening of talks in my local community, in March I spoke to an audience of Dentsu Aegis execs, in July I hosted a meet-up on my local beach and earlier this month I hosted a Street Wisdom event .
Side Projects: I co-created and edited Trawler, a publication that will launch next year via a crowdfunding platform (it’s *nearly* shipped!) and I also co-created a video series Curiosity & Opportunity.
This marks my fifteen year anniversary of being self-employed. It’s been quite an adventure; when I started out in 2000, I could never have anticipated the shape and direction it's taken. When I look back on the last fifteen years the biggest change - and opportunity - has been in the role ‘Digital’ plays: in my own daily working practices; in how I develop and maintain relationships; and also in developing a new area of expertise, where I advise clients around digital communications.
Thanks to everybody I've met and worked with this year. Thanks for reading my blog. Here’s to the next adventure!