This weekend a band called Brigade is reuniting in London. They’re playing a gig at The Academy in Islington, ten years to the day their debut album was released. Their journey started back in 2003 at The Bull & Gate pub in north London. I was there. As a founding partner in Open Top Music, Brigade was our first project, an experiment in managing and developing new talent. Open Top Music was a great adventure, an opportunity to work with old friends and contacts in the music industry. Like the best adventures we didn’t have a map, instead we made it up as we went along. We aimed high and had fun; even attending the international music fair ‘Midem’ in Cannes in 2004. The venture didn’t last too long, but it was a fun experiment. We were trying something new.
I believe taking risks and experimenting with our work life can benefit us in many ways. In last weekend’s FT Magazine, Simon Kuper (‘How to live to 100 and be happy’) painted a picture of a future where we’ll work into our mid seventies, with multiple ‘acts’ in our career instead of just pursuing a single-track. Perhaps experiments could take place in the ‘intervals’ between each act? On my recent Fuel Safaris I have been advising executives and entrepreneurs to inject some experimentation into their work lives, whether it’s scratching an entrepreneurial itch or adding a new string to their bow.
The last sixteen years of my career - my third act- has been a real adventure and involved lots of experimentation. Here are some of the benefits I’ve noticed along the way:
- Make ideas happen. A couple of years ago, I co-founded and edited a crowdfunded, community generated, publication Trawler. It was a test. Could we produce a newspaper, could we raise enough money to make it happen? Although it was a not-for-profit side project, it was satisfying reaching the finish line, knowing that we made our idea happen. The important thing about an experiment is that you don’t leave it as an idea on the shelf, you do something.
- Get experience in other worlds. One experiment saw me launch a little business called Ignission, that (amongst other things) created websites for parliamentarians. This was in 2001 when not many members of parliament were online. I remember going to meet a peer in the Members’ Bar at the House of Lords to talk about his website. It was a step into a completely different world. An experiment can take you out of your bubble into other worlds.
- Learning by analogy. On the face of it, advising start up businesses on storytelling may feel a long way from the smoky bars and pubs where I helped launch a rock band in 2003. But both activities are ‘startups’, and I was able to take lessons from a band to a brand.
- Be entrepreneurial. In 2005 I had a meeting with a senior executive at Benetton who wanted an introduction to an ad agency to get an ad placed in the London Evening Standard. None of my contacts could move fast enough (he wanted an ad designed and placed that week), so I stepped in, creating an agency of my own - OHM London - and sorting everything out in 48 hours. What I thought was a one-off experiment turned into a relationship with the fashion brand that lasted eighteen months. An experiment can be a low-risk way of testing a business model, generating new revenues.
- Have fun. Let’s face it: many people’s work lives are not fun. Going off piste to test an idea, start a side project, or try something with friends should be fun. Looking back at my Open Top Music adventure, it wasn’t about the money (there wasn’t much of that), but it was certainly fun.
In a world where we are living and working longer, where the notion of retirement will seem as old-fashioned as a life without smartphones, let’s have more adventures.
In the old days, it seemed career success was about reaching a destination, getting that brass name plate on the door, having a grand job title. In the future of work, I think the emphasis should be on enjoying the journey, not reaching the destination.
So let’s experiment along the way...