“The Fuel Safari was everything I hoped it would be, and many things I hadn’t even considered might be possible. Without a shadow of a doubt, that was down to Ian, his approach and his ability to pick out details others overlook. I can see myself undertaking a Fuel Safari each year.”
Simon White, Formation London
It’s ten thirty on a Thursday morning and I’m sitting on the steps of the Seven Dials monument in London’s Covent Garden. Takeaway coffees in hand, I’m here with Simon White. Ahead of us lies six hours of discovery: walking, talking and plotting. Welcome to Fuel Safari, my one-day session to rediscover your fuel.
Fuel Safari is different from traditional coaching. I guess I’m an ‘AntiCoach’, I bring my passion, curiosity and outsider point-of-view to ask the right questions. The morning is about inputs, walking around Soho and Fitzrovia, asking questions, getting inspiration IN. The afternoon is about outputs, mapping the ‘what next?’, laying down the building blocks, getting inspiration OUT.
Today’s client is the founder of Formation London. Formation London helps brands, agencies and organisations innovate, adapt and thrive. The company has had a good year, now Simon needs the fuel to lay the foundation stones for 2016.
Much of my work is around storytelling and today’s Fuel Safari is no different: it’s about identifying and mapping a future story. Also my objective is to make sure that my clients are putting their real selves into their careers, work lives and businesses. That’s what I’m obsessive about: reconnecting people with their stories, purpose and passions. Making sure that the path ahead is aligned with who they are.
Fuel Safari is a journey, taking executives, entrepreneurs and freelancers from where they are now to where they could be. I like to start the day here at Seven Dials, at this hub in the centre of seven ‘spokes’. Too often we are forced into making simplistic binary - yes-or-no - decisions in life. But life is more complex than that. There are often more than two options. Here at Seven Dials, we look around us and see seven routes going off in different directions. Which path shall we choose?
We head north, taking the side streets; busy streets are no-go areas on my safaris. We’re away from the hustle and bustle, so we can slow down, follow our curiosity. Pausing to look at a piece of graffiti on Cleveland Street (“All the good things are wild and free”), stopping at a bench on Fitzroy Square. I have a rough plan for where we’re going, weaving through the alleyways and cut-throughs north of Oxford Street. At Margaret Street I give Simon a choice. “Do you want to go left or right?”
“Straight on!” he replies.
As we walk I’m asking questions, listening, noticing. Stopping to capture thoughts and ideas on a pack of Artefact cards in my pocket. And when we need our own fuel, we find a pit-stop. Today it’s Kaffeine in Eastcastle Street.
After a stop on Carnaby Street for lunch, we grab a table at the Hospital Club and fan out this morning’s cards. Simon adds in his own suggestions and we’re away: building and mapping. Mapping the core proposition, ideas for new products, ways that his business can stand apart. Throughout the process I’m searching for alignment: is he bringing Simon - and what he stands for - to every fragment of the business? By 4pm Simon’s fuel tanks are full: he says we’ve opened up opportunities that he just wouldn’t have considered on his own.
We’ve gone on a literal and metaphorical journey, on the move most of the day. Most of us get too busy to stand back from the day-to-day and ask why we do what we do. I listen, then connect the dots.
If you’re looking for personality profiling, go and see a coach. But if you’re stuck at a crossroads, looking for way forward and need someone to help navigate your what next, come and see an AntiCoach (email email@example.com and we can arrange a conversation*).
I’ll leave you with some more thoughts from Simon.
“Going on a Fuel Safari opened my eyes to possibilities that I had previously overlooked, as well as plenty of ideas and paths that had been hidden in the undergrowth that is modern life. Ian helped to strip away the complexity of things to expose some incredibly interesting thoughts. And he even managed to encapsulate what it is I do in with Formation London a simple, single-minded statement that resonates clearly with others.
The follow-up exercise in the afternoon of mapping out those thoughts was so useful - a chance to discuss, pick apart and rebuild thinking as part of the open-minded approach Ian has devised. Not only did it demonstrate how I’d got to where I am, but it shone a light on the right places to go next.
Best of all, I’m left with something I can draw upon for inspiration as I move into the year ahead - and beyond.”
* Fuel Safaris cost £1,000 for the day. If you make a booking by the end of January 2016, pay just £500. Email firstname.lastname@example.org to start a conversation.